Content Licensing & Permissions
Last updated: October 2025
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All content created by Savvy Search — including case studies, report cards, articles, and visuals — is protected by copyright law and may not be used without proper licensing.​​
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1. What’s Protected
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The following materials are the intellectual property of Pat Kelly and Savvy Search:
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Ethical Case Studies
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Report Cards and rubrics
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Articles, training slides, and resources
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Visual or branded materials created by our team
2. Permitted Uses
You may:
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Read and share links to public pages (with attribution)
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Reference content in commentary or academic work (with citation)
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Use licensed materials as outlined in your written agreement with Savvy Search
3. Prohibited Uses
You may not:
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Copy or redistribute case studies without permission
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Remove branding or author attribution from our materials
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Reproduce full text or visuals in paid or public-facing materials
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Use our content to train AI or build competitive tools
4. Licensing Requests
If you would like to use a case study, report card, or framework in your organization, training, or publication, please contact us to discuss licensing options.
5. Attribution Requirements
Licensed use must include visible credit to:
Pat Kelly, Founder – Savvy Search (www.savvysearch.ca)
For permissions and licensing inquiries: info@savvysearch.ca






